Cognitive biases

Every time users interact with your product, they:

1. Filter the information
2. Seek the meaning of it
3. Act within a given time
4. Store bits of the interaction in their memories

So to improve your user experience, you need to understand cognitive biases & heuristics affecting those four decision-cycle steps.

Below is a list of cognitive biases and design principles (with examples and tips) for each category.

Let’s dive right in – 101 Cognitive Biases & Principles That Affect Your UX