My ultimate goal is to create meaningful solutions that make a positive impact on people’s lives and improve their work and well-being. Throughout my professional career, I have had the privilege of working on a diverse range of products. Here are some of the most recent examples.


CONXAI. AI for Construction.

CONXAI is an AI based SaaS that understands construction. It makes it easy even for non-tech users to configure and scale AI-powered solutions for a variety of construction use cases such as health, safety, logistics and quality. As a full-time Product Designer I completely rebuilt the UI, information architecture and design system to bring the product to the next level.


Picterra. Case Study.

Picterra is geospatial cloud-based-platform specially designed for training deep learning based detectors. It automates the analysis of satellite and aerial imagery, enabling users to identify objects and patterns (road cracks, damaged roofs etc.) at scale, anywhere on Earth.

As a full-time UX Designer, I was leading every aspect of Picterra User Experience. It included: research, analytics, interviews, prototyping, UI design, usability testings, conversion optimisation and many more.

Check the case here: Picterra Case Study


Taddrees. Tutoring Marketplace.

As the leader of this educational start-up, I successfully guided the product from its conceptual stage to completion. I was responsible for designing user flows, journeys, wireframes, prototypes, and high-fidelity designs. Additionally, I played a crucial role in recruiting and managing an outsourced team for the iOS and Android deployment.


My Design Approach (with more examples).

I follow a design thinking process which is iterative, hypothesis-driven and based on evidence. The key is to bring ideas to life based on how real people think, feel and behave. My ultimate goal is to build products and services that become:

  • useful (they solve the right problem for the right people)
  • usable (easy to use and simple to understand)
  • valuable (they deliver value to people and businesses)
  • desirable (enjoyable to use on a habitual basis)
  • accessible (usable by people of varying abilities and disabilities)
  • credible (feeling trustworthy and reliable)

Learn more about my Product Design Approach


What’s next?