Blah blah blah

Remove half the words on each page, then remove half of what’s left.

Delete the word “that.”
Delete the word “think.”
Avoid words that end in “-ing.”
Short sentences. Short paragraphs.
Shrink your opening sentence.
Make it compelling, but keep it short and conversational.

Your text copy should not have unnecessary words. Get rid of everything that sounds like “blah, blah, blah”.