Nyle

This UX review uncovers potential problems and offers solutions for home page improvement, aiming to make nyle.ai smoother and clearer for people. The identified issues are categorized based on severity:

  • Critical: Issues that result in task failure or prevent users from accomplishing their primary goals.
  • Moderate: Issues that may lead to user confusion and reduced engagement but are not critical to task completion.
  • Minor: Issues that, while not critical, can affect the overall polish and user satisfaction.


Problem: The current Unique Value Proposition (UVP) doesn’t clearly explain the problem the product solves or the value it provides. People are uncertain about what you’re offering, who it’s for, and why they should start now.

Severity: Critical. Issues that result in task failure or prevent users from accomplishing their primary goals.

Solution: Turn your headlines and sub-headlines into benefits and values. Go deeper into the root problem/value. The simple way is to use 5-why’s technique, i.e asking “why” till you get to the end benefit.

Hypothesis: Adding clear value and benefits tailored to your users’ needs will likely improve the conversion rate and decrease the bounce rate. Users are more likely to engage and convert when they understand the value proposition quickly.

Research Methods:

  • Collect feedback from people about their understanding of nyle.ai.
  • Conduct a five-second test, where users are shown the website for only five seconds, and then gather their immediate impressions and understanding.
  • Experiment with different versions of headlines and sub-headlines

Possible Metrics to Check:

  • Conversion rate
  • Bounce rate
  • Registrations
  • Time on page
  • Time on site

 


Problem: The use of vague buzzwords like “skyrocket”, “cutting edge”, “artificial intelligence”, “optimization” etc is overshadowing the main message, making it unclear what your actual business or service is about.

Solution: Use simple words that communicate the value and benefits of your service.

 


Problem: Static image that doesn’t add any clarity to the main UVP. 

Severity: Moderate. May lead to user confusion and reduced engagement.

Solution: Replace the static image with a dynamic visual that clearly represents the core UVP. Use images or graphics that convey the key benefits or features of your product/service.

Hypothesis: A visually engaging and relevant image will capture users’ attention, improve understanding of the UVP, and encourage them to explore further.

 

 


Problem: Though this section seems to communicate the essence of the service, it starts to bring more confusion about whether you do things for e-commerce or provide tools for writing.

Severity: Moderate. May lead to user confusion and reduced engagement.

Solution:

  • Clearly define and differentiate your services to eliminate any confusion. 
  • Gather feedback from current and potential users to understand their perceptions of the service offerings and where the confusion lies.
  • Experiment with variations of content and design to see which versions lead to better user comprehension and engagement.

Hypothesis: Clarifying and distinguishing between e-commerce and writing services will reduce user confusion, enhance understanding, and likely lead to increased engagement and conversions.

 


Problem 1: Users experience frustration and confusion due to the unexpected interactive nature of this section. The inability to smoothly scroll past this section hinders user navigation, causing irritation. Users, seeking quick answers to their questions, tend to scan rather than engage deeply. The issue arises as it gives the impression that this section marks the end of the website, preventing users from scrolling further.


Problem 2:

  • “Try the tool” button is perceived as a quick demo of the tool, that should be available for non-registered users. 
  • In Brave browser “Try the tool” button leads to nowhere. 

Severity: Critical. Issues that result in task failure or prevent users from accomplishing their primary goals.

Solution:

  • Enhance user understanding of the interactive nature of this section by incorporating visual cues or instructions. Position the “try” button prominently on the left side for improved visibility and clarity.
  • Ensure a seamless transition to the rest of the website by enabling easy navigation past this section, providing users with a smooth and uninterrupted browsing experience.
  • Make the demo tool available to try for non-registered users.
  • Or make it clear that “Try the tool” means signing up.

Metrics to check:

  • Assess whether the changes result in a decrease in bounce rate.
  • Monitor the time users spend on the page and see if they scroll past the interactive section.
  • Monitor the clicks on the “Try the Tool” button.

 


Problem: Despite the visually appealing design of the section, the highlighted items appear to offer limited value, resembling basic features. Additionally, the “Try the Tool” button is not easily noticeable and leads to this:


Minor tweak: Insert a space in the subheadline for “some keywords.”

Severity:

  • Critical for “Try the tool”
  • Minor for the rest

Solution:

  • Make the “Try the Tool” button more noticeable and stand out in the section.
  • Allow non-registered users to try the demo tool.

 


Problem: The screen lacks specific value for users and looks odd with random photos of people for industries. 

Solution: The section can be either removed or redesigned to help people better identify themselves as potential users.

 


Problem: Discussing pricing too early on the website may lead to potential drop-offs, even for targeted leads who are interested in the service.

Clarification: The primary goal of the homepage is to provide clear answers, elevate user understanding, and guide people to the next step. The journey toward becoming paid members involves progressing through awareness, acquisition, and activation stages. Discussing payment at the initial stage is not the right time. Instead, the homepage should focus on showcasing the value first. Users, after discovering the value, can then decide if it’s worth their investment. By avoiding the premature discussion of payment, we reduce unnecessary cognitive load and ensure potential leads stay engaged.

Severity: Critical. Issues that result in task failure or prevent users from accomplishing their primary goals.

Solution: Remove pricing from the homepage. Create a dedicated pricing page, defaulting to monthly plans for a user-friendly anchor. The payment page requires a separate UX review and discussion.

 

Problem:  Usability flaw — if you’ve already clicked the plus icon, the video testimonial becomes inaccessible.

Clarification: From UX perspective it seems weird to have 2 functionalities behind those images. If you click the plus sign, you see a text testimonial, but if you click the image, you get a video. The tricky part is, if you click the plus sign first, you can’t get to the video afterward.

Severity: Minor. Issues that, while not critical, can affect the overall polish and user satisfaction.

Solution: Analyze the impact of text versus video testimonials. If video testimonials enhance credibility, consider displaying only video testimonials and make them easily accessible.

 


Problem: There’s an unnecessary display of numerous reviews, which could potentially harm the overall perception and decrease the level of credibility.

Severity: Moderate. Issues that may lead to user confusion and reduced engagement but are not critical to task completion.

Solution: Remove the “load more” button.

 


Problem: There is still no clear understanding what this tool does and why people should try it. Common phrases are used (“new level of productivity”, “highest growth”) but they don’t add clarity or convey the end benefits, leading to confusion.

Severity: Critical. Issues that result in task failure or prevent users from accomplishing their primary goals

Solution: Gain insights from existing customers to understand the language they use to describe the problems solved and goals achieved with nyle.ai. Incorporate this language into all messaging, UVP headlines, and subheadlines. Avoid using vague wording that adds no value.

Research Methods:

User Interviews:

  • Conduct interviews with existing customers to understand how they describe the problems they solve and the goals they achieve with nyle.ai.
  • Ask open-ended questions to gather qualitative insights into their language and perceptions.

Usability Testing:

  • Observe users interacting with the website to identify points of confusion or misunderstanding regarding the tool’s purpose and benefits.
  • Collect feedback on the clarity of the messaging.

 

Conclusion:

The goal of the home page is to effectively, efficiently and clearly communicate the value of the product and help people identify themselves as potential users. 

If something is not clear, especially from the very first message, or if something distracts people (like the dead scroll on the 3rd section) people will leave the site. The primary objective is to guide users from awareness to the acquisition and activation stages. Although the website is visually appealing and well-designed, there’s still a need for improved clarity. Removing unnecessary screens could enhance performance and enable a sharper focus on the key values that encourage users to sign up.

 

If you find that UX review helpful, you can support me by contributing to the product I am currently building: 

https://www.buymeacoffee.com/uxclass/w/23972

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